Spring Sale Campaign

Dogs of London Campaign

Gray Malin wanted me to develop an advertising campaign for the Dogs of London Series Release. They wanted the campaign to celebrate the launch of the collection and feel playful, elevated, and distinctly branded. 

My roles: graphic design; illustration

Inspiration & ideation: Using colors and typography from the brand guide and imagery, I created a travel themed campaign that felt cohesive across customer touch points. I also illustrated a "Dogs of London" postage stamp that served as a recurring visual element to bring a unique perspective to this series release. 

Merchandise

Gray Malin wanted me to develop merchandise to partner with Van Leeuwen.

My roles: graphic design

Inspiration & ideation: I designed an ice cream scoop with a pink to blue gradient which mimics the color story of many of Gray Malin's prints. I also designed an ice cream bowl which features a wrap-around of his skiers print with individual skiers going down the "mountain" after reaching the top of the ski lift, which is the inside of the bowl.