Little Shack is a start-up restaurant serving several different flavors of fettuccine alfredo. Some of the flavors are quite unusual and are targeted to a younger, bolder audience. 

My roles: Logo design; illustration; apparel design; email marketing

Inspiration & ideation: With the audience in mind, I created a logo and merch that would cater to a younger generation, using a bold and modern color story coupled with fun illustrations to play off of the interesting menu.