LVL UP Coffee is a start-up gaming café. They didn't have any branding or logo, but wanted a pitch deck that could convey the overall aesthetic without committing to an entire visual identity and brand package. 

My roles: Creative direction; graphic design; illustration; typography

Inspiration & ideation: I chose retro colors, typography, and patterns to sell the retro console gaming feel. Illustrations were created in the 8-bit style. I also animated a coffee cup for the lower third that brings a sense of identity without creating an entire logo.